At TOOLS, we believe that diversity is an essential pillar for quality – and it manifests itself in many ways: in stories, experiences, identities... and generations. Our teams bring together professionals of different ages, backgrounds, and working styles. We have young apprentices taking their first steps in the job market, as well as experienced people who have witnessed many transformations in the world of work. And it’s precisely in this mix that the strength of our culture resides: the power that comes from the exchange between different people.

Each generation has value, and at TOOLS, every voice matters

We do respect everyone's pace and value what each generation brings:

Generation Z who inspires us with its agility, critical thinking, purpose-driven mindset, and natural digital fluency;

Millennials who drive change with creativity, adaptability, and a passion for transformation;

Generation X that combines pragmatism and strategic vision, being a solid base of consistency and delivery;

Boomers that bring knowledge, experience and a unique ability to think long-term and nurture new talent.

Here, value isn’t defined by age, but by the contribution each person can make, and by how much we can all learn from one another.

Our commitment to generational diversity has now been internationally recognized: TOOLS Digital Services received the Age Friendly certification, granted by Maturi. We are the 17th company in Brazil to earn this seal, a milestone that reinforces our purpose of being an excellent place for professionals over 50. The certification recognizes organizations that promote inclusive environments, value experience, and encourage coexistence among different generations. More than recognition, it reflects our conviction that the future of work is built on respect, active listening, and collaboration across all ages.

At TOOLS we understand that leadership’s role is to connect, not divide. That's why we prepare our leaders to handle diverse profiles, adapt communication, encourage intergenerational collaboration, and create spaces for mutual development. Leaders who listen before they lead. Who understand that feedback can take different forms. Who recognize that innovation comes both from fresh perspectives and accumulated experience. Who encourage unlikely pairs and unexpected learning.

In order to put these exchanges into practice, we created Win-Win, an internal reverse mentoring program that connects employees from different generations and levels of experience.In this journey, no one is just a mentor or just a mentee — everyone teaches, everyone learns. An analyst may share their insights on new digital tools with a more senior manager. That manager, in turn, can offer experienced guidance on decision-making, business vision, or soft skills. More than a program, Win-Win reflects the essence of our culture: joint development without a hierarchy of knowledge. Want to learn more about this program? Visit TOOLS on Linkedin!

We believe that a workplace diverse in generations is more creative, agile, and human. When leadership creates space for active listening, respect, and dialogue among different viewpoints, we gain delivery quality, innovation, and culture.Our Age Friendly certification reinforces that we’re on the right path and inspires us to continue building an environment where all generations can thrive.Because here at TOOLS, it doesn't matter which generation you're from. What matters is how willing we are to learn, grow, and build together.Want to be part of this? Join TOOLS.